What is The Assistant University?
The Assistant University is a 4-week program to help you build a strong, structured assistant program.
It doesn’t matter if you’re brand new to hiring and training assistants OR you have an assistant program but need more structure.
If you’re ready to work less behind the chair and build a loyal, talented team that grows your salon,
The Assistant University was made for you!!!
You Built the Dream… But Now You’re Drowning In It
You’re Doing Everything and Everyone Constantly Needs Something From You!
You’re the manager, stylist, front desk, therapist, and cleaning crew. You’re replying to DMs between foils, booking clients on your “time off,” and running the whole salon by yourself. No wonder you haven’t eaten lunch since Tuesday.
You’re Fully Booked — But Your Team (and Income) Aren’t Growing
You’ve built a loyal clientele. You’re slammed behind the chair. But you’re the only one bringing in money… and the thought of stepping away feels impossible.
You’re Exhausted and Wondering How Long You Can Keep Going Like This
You love this career, but lately? You’re not sure how much longer your body or brain can keep up.
Join The Assistant University!
It’s Time to Build a Team — and a System — That Gives You Your Life Back
You’ve carried the whole salon on your shoulders. Now it’s time to finally grow a team that aligns with the life you actually want.
The Assistant University gives you the step-by-step path to grow a strong team through a successful assistant program.
Inside The Assistant University, You’ll Learn How to:
✔️ Build a strong, structured assistant training program
✔️ Set up an organized onboarding process that’s easy to repeat
✔️ Teach efficiently while working LESS days behind the chair
✔️ Create an amazing culture that stylists want to be a part of
✔️ Train your assistant with confidence and clarity — no more guessing
✔️ Attract and keep the right assistants (who want to grow with you)
✔️ Make more money with two sets of hands behind the chair 🙌🏽 🙌🏽
Let’s turn your assistant into your biggest asset and finally build a salon that runs without you doing it all!!!
The Assistant University will set you up for success to grow the most incredible team of talented artists in 2025 and beyond!!!
Join The AU Now!What they're saying about The Assistant University
The System That Changed My Salon (and My Life!)
👋🏼 Hi! I’m Lacey Gebo! I opened my salon at just 23 years old — a baby stylist with big dreams and zero clue what I was doing. 😅
When I hired my first assistant, I had NO systems, no structure…and definitely no leadership training. I just knew I couldn’t keep doing everything on my own!!!
After 13+ years of working with assistants (and making ALL the mistakes), I’ve built a proven system to grow an amazing salon team — while getting my time, energy, and life back!
I went from working 6-7 days/week making $4K/month to working 3 days/week making $25K/month! 🤯
All because I FINALLY hired an assistant!!! This one decision changed everything for me!!
Now I help salon owners, just like YOU, do the same.
You CAN make more money, have a life outside of the salon, and guide the next generation of stylists.
My team and I have helped hundreds of artists and salon owners grow their business through successful assistant programs. We know the struggles you face in the day-to-day hustle inside a salon. That’s why we’re here to guide you into the next chapter of your career! Big things happen when you stop doing it all alone!!!
Join The Assistant University!What's inside The Assistant University?
lets break down the 4 weeks...
Week #1 - The Foundation
THIS is your framework. You cannot build an empire on a rocky foundation. Lets get to the most important things FIRST!
- Ultimate Assistant Guide
- Charging Your Worth
- Compensation
- Payroll
- Assistant Pay
- Assistant Hourly Rate
- Assistant Goal Setting
- Assistant Earning Potential
Week #2 - Education
Now it's time to dive into the curriculum you will be teaching AND hiring on your first or tenth assistant!
- Education
- Phases
- Basic/Quick Test Outs
- 39 Week Curriculum
- Recruiting
- Interviewing
- Onboarding
- Assistants 1st Day
- Orientation
- Introducing Your Assistant
- Push Backs
- Lunch Breaks
Week #3 - Coaching + Mentoring
Do you know the difference between coaching vs. mentoring? It is time to level up your leadership!!
- Leading With A Servant Heart
- Debriefing
- The Tough Stuff
- One-on-Ones
- Coaching vs. Mentoring
- Slow Growing Assistants
- Work Attire
Week #4 - Scaling
From hiring your next assistant to developing future leaders, this is where your dream salon starts taking shape!
- Your Next Assistant
- Admin Days
- Dream Income
- Strategic Scheduling
- Workflow
- Parts + Labor
- Trackers
- Station Sharing
- Culture
- Team Retreats
- Train the Trainers
Plus, Get $4,588+ in Fast Action Bonuses
When You Join Today!!! 🤯🤯🤯
✅ Bonus #1: 6 Months of Live Q&A with Lacey ($1,500 Value) Ask questions and get real-time coaching from Lacey + her team during implementation.
✅ Bonus #2: The Blueprint to Building Your Business Mini Course ($497 Value) All the prep work you need BEFORE hiring an assistant: my exclusive checklist to know you’re ready to hire an assistant, the assistant pay calculator, how to level up your guest experience, goal-setting & more.
✅ Bonus #3: Salon Lace Systems & Processes Google Sheet ($997 Value) This google sheet breaks down every process we teach our Assistants inside of Salon lace, including accompanying videos and documents!
✅ Bonus #4: My Exact Social Media Strategies & Content Batch Training (Value: $297) Grab my go-to social media strategies + a one-hour training that shows you exactly how I plan a full month of content, without the overwhelm!
🔥 Fast-Action Exclusive Bonus!
✅ Digital Assistant Training Board (Value: $1,800) Plug-and-play digital training board so you stay organized and have everything all in one place!
Join The Assistant University!
That's a Total Value of $5,091!
When you add up all the bonuses with The Assistant University, that's crazy!!
BUT YOU CAN JOIN THE ASSISTANT UNIVERSITY TODAY FOR JUST...
More LOVE for The Assistant University
When You Join The Assistant University,
You'll Walk Away With…
✔️ A complete plan to train your assistant — from their very first day through graduation
✔️ A plug-and-play onboarding system that saves you countless hours
✔️ The systems to build a team that aligns with your vision and values
✔️ More TIME with your loved ones — without sacrificing your income or guest experience
✔️ The confidence, organization, and structure to lead an unbelievable team
